A young man stands in his bedroom. It just so happens that today, the 13th of April, is this young man's birthday. Though it was thirteen years ago he was given life, it is only today he will be given a name!
Stop The Beauty Madness is a series of 25 advertisements branded with honest messages that highlight the true “madness” involved in creating and meeting beauty standards. Rice, an author and the founder of Be Who You Are Productions, started the campaign to challenge an internalized belief that a woman’s beauty determines her value.